CCTV
cameras in Japan can determine your age and sex and change the tech billboard
to match what they perceive as your interests. It's no secret that technology
is, well, kind of a big deal in Japan. And facial recognition software is no
exception.
Whether you're a
tourist or a citizen, cameras are tracking your comings and goings. Literally.
Truck stops use facial recognition software to judge whether drivers are too
sleepy to hit the road. And if you get close enough to a tech-equipped Japanese
billboard, it can determine
your sex, tell your age within a decade's range — and then change its
advertising accordingly.As a bonus, some Japanese vending machines have
become so "smart," they offer sodas based on age, gender and even the
weather. Restaurants and hotels use facial recognition to identify VIP guests,
while service companies track whether their employees are smiling while on the
job.
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